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The Ford Crown Victoria is also popularly known as the Crown Vic. This vehicle is a vehicle manufactured by the Ford Motor Company and it has been in production since 1955 up until the present. It is a full size vehicle. It has been made in one body style only and that is a sedan. The Ford Crown Victoria holds four doors and it has been built on the Ford Motor Companys FR Panther platform, thus making this sedan a relative of the Mercury Grand Marquis, the Mercury Marauder, as well as the Lincoln Town Car. The competitions for this vehicle include the Buick Lucerne, and the Toyota Avalon.

Despite the very fact that the Ford Crown Victoria has been in the rounds for many years already, decades in fact, this vehicle has not quite got the attention of the general public. However, the sales for this vehicle are quite high among fleets as well as rental car companies. This vehicle also has a twin which is the Mercury Grand Marquis. The Ford Crown Victoria shares some of its components with the Lincoln Town Car, however as per the exterior parts, everything on the Ford Crown Victoria is original.

At present, this classic sedan has been made available with many choices available for interested parties and for Ford Crown Victoria owners. As per the seats, only one material is used though and this is leather. However, there is a variety of available colors which comprise of Charcoal Black Leather, Light Camel Leather, and Medium Light Stone Leather. On the other hand, the exterior has a much wider array of color choices. These choices comprise of Dark Toreador Red, Silver Birch, Black, Tungsten Clearcoat Metallic, Arizona Beige, Light Tundra, Dark Blue Pearl, Vibrant White, Smokestone, and Light Ice Blue Clearcoat Metallic. By giving interested parties the chance to choose what color they would like the Ford Crown Victoria gives these people the chance to customize the sedan.

Preserving the history, and the performance as well as the sustained mobility of vehicles are just a few of the goals and targets that dominate of every automobile manufacturer at present. That is the very reason why Ford Parts and Ford Auto Parts continually offers superior Ford auto body parts so as to assist vehicle maintain their capacities and perform well. And this action by Ford Parts and Ford Auto Parts is very much in support of the previously mentioned goals of auto makers.

This online store has a huge collection of quality and durable Ford Crown Victoria parts as well as Ford vehicles parts and accessories. The list of these include accessories, air intake, body parts, brakes, climate control, clutch parts, cooling system parts, diesel fuel injection parts, drive belts, driveshaft and axle, electrical parts, mechanical parts, service tools, steering, suspension parts, and transmission parts among many others. Ford Parts and Ford Auto Parts have proven reliability for genuine and quality Ford auto parts that has kept customer loyalty for years.

Tags: Black Leather, Body Style, Buick Lucerne, Camel Leather, Charcoal, Color Choices, Crown Vic, Fleets, Ford Crown Victoria, Ford Motor, Ford Motor Company, Grand Marquis, Interested Parties, Light Ice, Lincoln Town Car, Mercury Grand Marquis, Mercury Marauder, Mercury Marquis, Rental Car Companies, Toyota Avalon

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I wrote previously about Mercedes foray into the small car market. As strange as that may seem to many Americans, both Mercedes and BMW have long produced smaller and less costly models for the European market. Now, it appears that BMW is considering doing the same: introducing to the North American market a truly compact car, smaller than any BMW that has ever graced our highways and back streets. Is this a good move for the German automaker? Or, will it water down a prestigious brand name?

Part of any automakers marketing strategy is to convince you, the consumer, what their vehicle line is all about. Dodge would like you to believe that they sell sporty cars and rugged trucks; Scion touts their youth oriented vehicles; and both BMW and Mercedes, like Cadillac, sell luxury vehicles. Millions of dollars of advertising is spent per year to reinforce brand image which is supported by consumer surveys of that particular sentiment.

Speaking about Cadillac, in the early 1980s GMs luxury brand briefly marketed a compact car the Cimarron that ultimately bombed, in part, because it strayed far from its big luxury car base. Sure, the car was little more than a rebadged and re-tweaked Chevrolet Cavalier, but it contradicted the entire Cadillac mystique. Even a slightly larger and much later model, the Catera, also failed as the car was perceived for what it really was: a remade Opel.

So, now the dilemma: will consumers accept the 1 Series BMWs planned entry or will it cause confusion and diminish the BMW name? As a backgrounder, the current 1 Series is expected to be overhauled in 2006. Right now the car is offered as a sport hatchback, but the hatchback isnt likely to be imported due to Americas aversion to that particular body style. Thus a sedan version is being considered by BMW for production according to published reports.

I visited BMWs U.K. site to examine the current Series 1 model. With the typical BMW fascia in place the Series 1 resembles a slightly stretched Volkswagen Golf mated to a compact BMW. The 1 comes equipped with either a 1.6L or 2.0L I4 gasoline engine, a gas 24V 3.0L V6, or a 2.0L four cylinder diesel that achieves a whopping 50 mpg fuel economy. Prices for the 1 start at just under $25,000

Equipment on the 1 is typical BMW with ABS and all the full luxury appointments. Clearly, the current 1 is not a stripped model as it features many of the amenities found on larger BMWs.

In my opinion BMW must tread carefully in bringing a car of this size to the American market. Forget the hatchback and just go with the sedan with either a wagon and or a coupe being a possibility. Unlike the basic Mercedes models, the 1 may just be able to pull it off for BMW and allow the German automaker to sell a tiny BMW successfully in the U.S. Alternatively, BMW just may want to consider launching a separate brand, to retain the BMW mystique in the American market.

Tags: Automakers, Back Streets, Backgrounder, Bmw Name, Body Style, Brand Image, Car Market, Catera, Chevrolet Cavalier, Cimarron, Compact Car, Consumer Surveys, German Automaker, Luxury Brand, Luxury Vehicles, Marketing Strategy, Prestigious Brand, Series Bmws, Small Car, Sporty Cars

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