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The much awaited Ford Focus Coupe Cabriolet will be unveiled soon enough. And all those who would be actually able to witness such an event will find out that, indeed, this new Ford Focus is a vehicle that is worth your while and your money.

The Ford Motor Company states that the new Ford Focus Coupe Cabriolet holds an open air motoring feature. And aside from this, it also offers owners and passengers stability, comfort, as well as practicality. Of course, this is very much associated with the current range of the Ford Focus line of vehicles, making it a top selling vehicle in the auto market. Come October this year, interested parties can start purchasing this new model. And this month, the Ford Focus Coupe Cabriolet would be making its debut in the United Kingdom at the British International Motor Show.

Created and manufactured by the Ford Motor Company, the Ford Focus range of vehicles has been produced since 1998. It took the spot that previously belonged to the Ford Escort and the Ford Orion. It actually belongs to the compact car and the small family car segment. It has been built in various body styles that include the hatchback with three doors, the sedan holding four, the station wagon which also holds four doors, and the hatchback with five doors. For its power source, it runs on a 1.4 liter to 2.3 liter I4 engine.

Either with the top down or up, the Ford Focus Coupe Cabriolet is a sight to behold. It is stylish and has a two-piece folding hardtop. This hardtop can be placed up or down with an efficient, neat, and very reliable system that only takes as much as 29 seconds for the whole process to complete.

Tags: Auto Market, Cabriolet, Car Segment, Compact Car, Company States, Escort Ford, Focus Line, Focus Range, Ford Escort, Ford Focus, Ford Focus Coupe Cabriolet, Ford Motor, Ford Motor Company, Interested Parties, New Ford Focus, New Model, Power Source, Practicality, Station Wagon, Three Doors

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I wrote previously about Mercedes foray into the small car market. As strange as that may seem to many Americans, both Mercedes and BMW have long produced smaller and less costly models for the European market. Now, it appears that BMW is considering doing the same: introducing to the North American market a truly compact car, smaller than any BMW that has ever graced our highways and back streets. Is this a good move for the German automaker? Or, will it water down a prestigious brand name?

Part of any automakers marketing strategy is to convince you, the consumer, what their vehicle line is all about. Dodge would like you to believe that they sell sporty cars and rugged trucks; Scion touts their youth oriented vehicles; and both BMW and Mercedes, like Cadillac, sell luxury vehicles. Millions of dollars of advertising is spent per year to reinforce brand image which is supported by consumer surveys of that particular sentiment.

Speaking about Cadillac, in the early 1980s GMs luxury brand briefly marketed a compact car the Cimarron that ultimately bombed, in part, because it strayed far from its big luxury car base. Sure, the car was little more than a rebadged and re-tweaked Chevrolet Cavalier, but it contradicted the entire Cadillac mystique. Even a slightly larger and much later model, the Catera, also failed as the car was perceived for what it really was: a remade Opel.

So, now the dilemma: will consumers accept the 1 Series BMWs planned entry or will it cause confusion and diminish the BMW name? As a backgrounder, the current 1 Series is expected to be overhauled in 2006. Right now the car is offered as a sport hatchback, but the hatchback isnt likely to be imported due to Americas aversion to that particular body style. Thus a sedan version is being considered by BMW for production according to published reports.

I visited BMWs U.K. site to examine the current Series 1 model. With the typical BMW fascia in place the Series 1 resembles a slightly stretched Volkswagen Golf mated to a compact BMW. The 1 comes equipped with either a 1.6L or 2.0L I4 gasoline engine, a gas 24V 3.0L V6, or a 2.0L four cylinder diesel that achieves a whopping 50 mpg fuel economy. Prices for the 1 start at just under $25,000

Equipment on the 1 is typical BMW with ABS and all the full luxury appointments. Clearly, the current 1 is not a stripped model as it features many of the amenities found on larger BMWs.

In my opinion BMW must tread carefully in bringing a car of this size to the American market. Forget the hatchback and just go with the sedan with either a wagon and or a coupe being a possibility. Unlike the basic Mercedes models, the 1 may just be able to pull it off for BMW and allow the German automaker to sell a tiny BMW successfully in the U.S. Alternatively, BMW just may want to consider launching a separate brand, to retain the BMW mystique in the American market.

Tags: Automakers, Back Streets, Backgrounder, Bmw Name, Body Style, Brand Image, Car Market, Catera, Chevrolet Cavalier, Cimarron, Compact Car, Consumer Surveys, German Automaker, Luxury Brand, Luxury Vehicles, Marketing Strategy, Prestigious Brand, Series Bmws, Small Car, Sporty Cars

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The Ford Edsel : An Auto Industry Disaster In Car Design And Automobile Marketing

. To call a car or any product an Edsel is to provide the worst of insults. The Edsel was a car designed and manufactured by the Ford Motor Company of Dearborn in the late 1950s. 157, 1958, 1959 to be exact. The debacle of the Edsel was both one of the most spectacular and worst failures to befall the vibrant American automobile industry of that day. To call a car or any product an Edsel is to provide the worst of insults.

Some authorities will state that the reason for the Edsels failure was just poor market timing, not a poor product. Timing can be said to be most everything vital for the success of failure of any product. In those days, before computerization allowed for rapid sharing an interchanges of design and the car design process everything was done on paper. It took great amount of physical logistics and delays for the paperwork and blueprints to be sent and coordinated among the various players in the automobile design process. On top of that it seemed that everyone seemed to despise and those further down the line. The designers disliked their bosses and the engineers. The engineers hated the parts people etc etc etc. On top of that the name Ford was on the door signifying the ultimate authority in the car designs and marketing process. The Edsel project was initiated during a time of big cars from G.M. the market leader , yet introduced many years later when the concept of a second car , a compact car, for the wife to drive the family and kids around was beginning to be established in the automobile marketplace

Other authorities will state that the reason for the poor market showing and demise of the Edsel was that it was just a poor product poorly designed and poorly built. To further corroborate this viewpoint it is now known that the actual workers building the Edsels were none too happy building this model. The Edsel was not built on its dedicated Ford Division production line but rather the Edsel was built (or shared space) on Ford Mercury Division production line. These Mercury Division employees considered themselves as the luxury end of the Ford Car company entities and indeed saw themselves as a cut above the run of the mill Ford employee and workers.

They both resented the intrusion into their turf as they say it and as well felt that a Ford product was muscling into their terrain that of more prestige vehicles. In the end the marketing and sales failures of the Ford Edsel can be said to be a combination of both factors.

Interestingly enough the unspoken order from the Ford family was that the new product the 1958 Edsel was to be named anything but Edsel. The late Edsel Ford was the founder Henry Fords only son and the grandfather of the then current patriarchs commanding and directing the Ford Empire. The senior Ford even stated that he did not want to see his late grandfathers name spinning around on hubcaps. The design development process had worked with the E or Experimental Car. Since it was such a major and revolutionary product of Ford many assumed that the designation E car had of course stood for Edsel. How better to honor such a major figure in the Ford family and empire. Imagine if the name had not stuck. Would it of made a difference in the ultimate success or failure of the sales and marketing of this automobile product.

Tags: American Automobile Industry, Auto Industry, Automobile Design, Car Design, Car Designs, Compact Car, Computerization, Debacle, Ford Edsel, Ford Motor, Ford Motor Company, Further Down The Line, Insults, Interchanges, Market Leader, Market Timing, Marketing Process, Physical Logistics, Second Car, Ultimate Authority

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