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Over the years, the entire definition of what is considered a small, medium, or large car has been turned on its side. Some people measure a cars entire length to determine size, others take into account its wheelbase, while still others give consideration to the vehicles interior room. No matter, BMW is planning to import a car to the U.S. that is truly smaller than any BMW that has ever graced American highways: the 1 Series is coming to Americacan you say, Tiny BMW?

Like Mercedes, the whole thought of a less than luxurious BMW running around is almost blasphemy. Please dont think that this hasnt been lost on Bavarian Motor Works as they study and restudy the issue and decide whether to go ahead with the planned introduction of the 1 Series. Long a producer of vehicles from compacts on up, BMW knows that the U.S. market is fickle and may reject the budget bimmer. Still, as the marketplace continues to adjust and consumer tastes change, the 1 Series is ripe for importing to the U.S. Here is why:

- A compact BMW would be the gateway vehicle for BMW to introduce the make to new consumers. Get them in a small bimmer and they will be hooked for life. At least they can hope so!

- Sell what we sell in Europe, in the U.S. Yes, for years BMW has been producing and selling small cars across the continent. The 1 Series is not new, but the proposed model slated for U.S. introduction will be a revamped model. Currently available as a hatchback, BMW knows about our distaste for hatchbacks and is looking at the first imported 1 Series being developed as a sedan. Look for the car to get an Inline 6 and, perhaps, an optional turbo diesel. Also look for the car to retail for about $25,000, much higher than cars in its class. Hey, were talking BMW here, not Nissan.

- Expand the market. Yes, BMW is successful when it comes to luxury vehicles, but even the more mass produced commoner cars can help the automakers bottom line. The U.S. market is very profitable so why miss out on sales by holding back on the 1 Series?

So, when will the 1 Series makes it debut? Probably not before summer 2007. If the model does arrive at that time, look for Mercedes to quickly respond and import its compact model, the B Series. Yes, German luxury is being redefined, but perhaps what American motorists are witnessing is German engineering beyond the typical luxury vehicles we are accustomed to driving. Sounds a bit like Volkswagen, doesnt it?

Tags: American Highways, Automakers, Blasphemy, Bmw, Bottom Line, Compacts, Consumer Tastes, Continent, Diesel Car, Distaste, Hasnt, Hatchbacks, Interior Room, Luxury Vehicles, Mercedes, Nissan, S Market, Small Cars, Turbo Diesel, Wheelbase

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Find The Car Of Your Dreams Through A Bmw Las Vegas Dealer

The BMW has long been revered as one of the most luxury vehicles of its time. First introduced in 1913 Munich, Germany, the BMW has stood the test of time in offering customers quality they can depend on and luxury that is unsurpassed in the marketplace. BMW may be a European car but the American culture has embraced it as a high-end vehicle synonymous with success. And nowhere does that hold truer than in some of Americas most prestigious cities. Its no wonder, therefore, that BMW Las Vegas continues to thrive in delivering customers luxury they expect.

In this city of glitz and glamour, residents and visitors alike have come to expect an elevated level of luxury in everything from their homes, hotels, and restaurants, to the cars that they drive. BMW Las Vegas dealers keep pace with this demand for luxury by providing customers with a variety of vehicles that fit their lifestyle without compromising the unequaled quality of the BMW brand.

From sedans and compacts, to SUVs and motorcycles, BMW Las Vegas dealers know the vehicles that will excite their customers and offer high performance in this hot dessert climate.

When purchasing a BMW from a BMW Las Vegas dealer you can go online to shop and compare prices. Look to pre-owned vehicles or shop at the end of a calendar year in order to find deep discounts. You will find BMW Las Vegas dealer personnel to be friendly, helpful, and reflective of the BMW reputation for sophisticated and knowledgeable service.

But most importantly, your budget doesnt have to hinder you from owning a BMW. Any BMW Las Vegas dealer will walk you through the different series of the BMW car and the ways in which you can parlay your budget into luxury vehicle ownership.

For visitors to the area, a BMW Las Vegas dealer can rent you the vehicle of your dreams in which to enjoy the city during your stay. For a very affordable price, you can live the lifestyle of BMW if only for a few days, basking in the luxury and comfort that comes with vehicles of this class. What better way to enjoy your vacation?

Tags: American Culture, Bmw Car, Bmw Dealer, Bmw Dealers, Car Bmw, Car Of Your Dreams, Compacts, Glitz And Glamour, Hot Dessert, Knowledgeable Service, Luxury Vehicle, Luxury Vehicles, Motorcycles Bmw, Munich Germany, Pre Owned Vehicles, Sedans, Synonymous With Success, Test Of Time, Unequaled Quality, Vegas Dealer

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I wrote previously about Mercedes foray into the small car market. As strange as that may seem to many Americans, both Mercedes and BMW have long produced smaller and less costly models for the European market. Now, it appears that BMW is considering doing the same: introducing to the North American market a truly compact car, smaller than any BMW that has ever graced our highways and back streets. Is this a good move for the German automaker? Or, will it water down a prestigious brand name?

Part of any automakers marketing strategy is to convince you, the consumer, what their vehicle line is all about. Dodge would like you to believe that they sell sporty cars and rugged trucks; Scion touts their youth oriented vehicles; and both BMW and Mercedes, like Cadillac, sell luxury vehicles. Millions of dollars of advertising is spent per year to reinforce brand image which is supported by consumer surveys of that particular sentiment.

Speaking about Cadillac, in the early 1980s GMs luxury brand briefly marketed a compact car the Cimarron that ultimately bombed, in part, because it strayed far from its big luxury car base. Sure, the car was little more than a rebadged and re-tweaked Chevrolet Cavalier, but it contradicted the entire Cadillac mystique. Even a slightly larger and much later model, the Catera, also failed as the car was perceived for what it really was: a remade Opel.

So, now the dilemma: will consumers accept the 1 Series BMWs planned entry or will it cause confusion and diminish the BMW name? As a backgrounder, the current 1 Series is expected to be overhauled in 2006. Right now the car is offered as a sport hatchback, but the hatchback isnt likely to be imported due to Americas aversion to that particular body style. Thus a sedan version is being considered by BMW for production according to published reports.

I visited BMWs U.K. site to examine the current Series 1 model. With the typical BMW fascia in place the Series 1 resembles a slightly stretched Volkswagen Golf mated to a compact BMW. The 1 comes equipped with either a 1.6L or 2.0L I4 gasoline engine, a gas 24V 3.0L V6, or a 2.0L four cylinder diesel that achieves a whopping 50 mpg fuel economy. Prices for the 1 start at just under $25,000

Equipment on the 1 is typical BMW with ABS and all the full luxury appointments. Clearly, the current 1 is not a stripped model as it features many of the amenities found on larger BMWs.

In my opinion BMW must tread carefully in bringing a car of this size to the American market. Forget the hatchback and just go with the sedan with either a wagon and or a coupe being a possibility. Unlike the basic Mercedes models, the 1 may just be able to pull it off for BMW and allow the German automaker to sell a tiny BMW successfully in the U.S. Alternatively, BMW just may want to consider launching a separate brand, to retain the BMW mystique in the American market.

Tags: Automakers, Back Streets, Backgrounder, Bmw Name, Body Style, Brand Image, Car Market, Catera, Chevrolet Cavalier, Cimarron, Compact Car, Consumer Surveys, German Automaker, Luxury Brand, Luxury Vehicles, Marketing Strategy, Prestigious Brand, Series Bmws, Small Car, Sporty Cars

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Imported luxury sports cars are longed for by many car buyers and collectors. The US is one of the many countries who love to import luxury vehicles like sports cars. There are new ones but there are also used luxury cars that are sold in the car market.

Brand new imported luxury cars are very expensive so many buyers are turning to used luxury sports cars as an alternative. Although pre-owned, many buyers still wish to buy them to be part of their collections. Others purchase these used imported luxury cars to lift their public images and add class and prestige when driving.

Here are some tips that need to be considered when buying used imported luxury sports cars:

1.The real cost of the imported luxury sports car should be determined. It is not advisable to buy the used car without having it appraised. Many car sellers price the imported cars very high because most buyers are not familiar with their true cost. It is important to determine the value before buying a car whether it is new or pre-owned.

2.Buyers of these cars should research the car before purchasing. It is important to remember that they are imported cars and you should be aware of, and informed about the cars capacity, gas mileage, speed, and engine performance.

Know the depreciation rate and how the cars are sold in the market. By so doing, the research will help the buyer obtain some tips to use when buying imported luxury sports cars. The way to research is to use the internet or seek the advice of other car owners/buyers who are familiar with these types of cars.

3.When shopping for a car, it is recommended that you enlist the assistance of an experienced car mechanic that is not employed by the dealer. The mechanic should be an expert in checking the engine and other parts of the used car. This is to ensure that the car is in good shape and that it will not make the dream of the buyer become a nightmare.

Take time to think about the purchase before making the final decision. The same applies when buying an imported luxury sports car. All things must be considered before buying so that you will not regret buying the used car.

Tags: Car Buyers, Car Market, Car Mechanic, Car Owners, Car Sellers, Cars Sports, Depreciation Rate, Engine Performance, Final Decision, Gas Mileage, Good Shape, Imported Cars, Luxury Cars, Luxury Sports Car, Luxury Sports Cars, Luxury Vehicles, Mileage, Nightmare, Prestige, Public Images

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Car enthusiasts will often tell you of their undying loyalty to a particular car brand. And for many, that means a loyalty to what is considered to be a high-end luxury vehicle brand. The BMW, by far, reflects the continued support of the public for those cars that are considered to be luxury vehicles. And the BMW M5 is included in the superior product line that continues to be offered by BMW.

Originating in 1913 in Munich, Germany, The Bavarian Motor Works company (BMW), was operated by Karl Friedrich Rapp who desired to create superlative vehicles that would be unsurpassed in performance and quality. Rapp achieved his goals in creating the BMW a brand that has held vast consumer appeal for over 95 years. As the industry changed and grew so did the design of the BMW, transforming itself to keep pace with the changing marketplace. The BMW M5 is simply another stage in the evolution of the BMW brand.

The BMW M5 is considered a high-performance luxury sedan and is, in fact, known to be the most powerful sedan in the world and the fastest accelerating BMW model to be built to date. It features a V-10 engine with five-liter capacity, 10 cylinders, 500 horsepower, and engine speeds of more than 8,000 rpm. The BMW M5 is one of the most high-quality vehicles on the road today; the car to which all other vehicles are compared.

The models of the BMW M5 include the E39, E34, and E28, as well as a number of unique models highly appointed with luxurious options. The BMW M5 carries with it a high price tag but how much you ultimately pay depends on the specific model that you purchase.

The BMW brand will undoubtedly continue to engage consumers for many generations to come as it expands its product line and consistently delivers high-end quality and unrivalled luxury through the BMW M5 and other models to come.

Tags: Bmw E34, Bmw M5, Bmw Model, Bmw Models, Car Brand, Changing Marketplace, Company Bmw, Consumer Appeal, Engine Speeds, Karl Friedrich Rapp, Luxury Vehicle, Luxury Vehicles, M5 E34, Many Generations, Munich Germany, Other Vehicles, Performance Car Enthusiasts, Quality Vehicles, Undying Loyalty, Unsurpassed Quality

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